
Basma Masud is the Associate Manager – Finance at IDEAS. She has several years of experience at various organisational levels; accounts, finance, and audit. She started her career in 1999 with Chartered accountancy firm Eshai & Co. and has worked with the Beaconhouse Group Corporate Office, and served as Senior Officer – Finance & Accounts department at LUMS from 2006 to 2009. Prior to joining IDEAS she was associated with ASASAH as Internal Auditor.
Basma received her B.Sc degree in Economics & Mathematics from Kinnaird College for Women, Lahore. She has a Foundation Examinations certification from The Institute of Chartered Accountants of Pakistan (ICAP).